One of the things that I have been finding hard about marketing the Survival Guide is working out how to reach my market. I am not sure this is a precise science, probably more of an art, and I am in the middle of experimenting with all sorts of different ways to do it.
I was therefore really pleased when I was approached by Susan Toy or Reading Recommendations, a site dedicated to promoting both independently and traditionally published books. In a weird twist of fate, while Susan was sending me an email to ask if I would like to be featured on her site, I was sending her one asking whether she would like to be on this one, talking about her life on the island of Bequia for my People who Live in Small Places series. We both said yes, and today I feature on her website. Look out for her post on this site at a later date.
I really love the idea of sites like Reading Recommendations. Unless you’re very lucky to have been published by one of the Big 5, with all their promotional might behind them (and even then, it’s not always a given that you will get unlimited publicity for your book), marketing and promotion is one of the toughest aspects of publishing. There are many ways to do it, as I mentioned above, but it is SO time-consuming. When I was at the start of this process, someone mentioned to me that a friend of theirs who had recently published a book described marketing as a full-time job, for at least six months. Well, sadly, I don’t have that sort of time available to me as I already have a job, plus a family, so can only do so much.
So thank-you Susan for featuring me, and thank you to anyone who helps to promote me. Don’t forget, if you have read the Survival Guide and have enjoyed it. then please leave a review on Amazon or spread the word in any way that you can.
And in the meantime, please go here to read my piece on Reading Recommendations.